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Insurance Branding Umbrella's
Pre-eminent financial services company Citigroup is changing its name to "Citi" and selling its red umbrella logo to insurer St. Pauls Travellers.
 Citigroup old & new logo: The Citigroup umbrella logo was one of the most visible symbols of the legacy of Sandy Weill, Citigroup's former chairman Citigroup's research continued to show that the red umbrella trademark was more connected with insurance. The new red arc branding is currently used by the Citibank retail banking business. Within this umbrella context, Dutch insurance company RVS recently started their new campaign, centered around their newly branded logo: an umbrella.  RVS newly branded logo: The RVS umbrella logo is one of the most remarkable Dutch logos which serves for almost 100 years Free Take-Away To brand an insurance identity, you better use an umbrella. Or some other protecting object.
posted by BlogFonk: Wednesday, February 14, 2007 [#]
LOTW: Super Bowl Ads
This Link of the Week (LOTW) is all about Super Bowl Ads.
 Super Bowl Ads = www.superbowl-ads.com Link: www.superbowl-ads.com Why: Just watch & enjoy the overview of previous Super Bowl ads!
posted by BlogFonk: Tuesday, February 13, 2007 [#]
Screenshot: Visible World
A savvy one click ads maker solution for thousand stories? You might be commoditizing creativity using such automated services, but you will not have to worry about whether your ad will remain current or relevant again.
 One Click Ads Maker: Just change your ads in an instance. Main benefits 1. Give the same ad different openings, different offers and different taglines. 2. Tailor spots to the needs and preferences of every customer segment. 3. Make mid-campaign changes without worrying about the cost. Main danger or challenge Commoditizing creativity due to costs focus will definitely put pressure on traditional roles of ad agencies.
posted by BlogFonk: Monday, February 12, 2007 [#]
Slide Your Ideas: Bag prints
A pretty way to make a statement: Print a compelling message on a bag.
Slide Your Ideas: A bag says it all! As shown on these slides, there a lot of other materials to creatively print your message on besides bags...
posted by Fonkstra: Sunday, February 11, 2007 [#]
TubeFonk: Muhammad Ali
Images say more than words. Well, just imagine what a movie, clip or video could say! Get a TubeFonk by watching this legendary interview of Muhammad Ali about how his wonderful gift for publicity was influenced...
TubeFonk: How did "The Greatest of All Time" get inspired? Get TubeFonked through this legendary Muhammad Ali interview by Michael Parkinson in 1971. Our first impressions 1. Great story (probably influenced "Inter-Gender Wrestling Champion" Andy Kaufman too). 2. Great names (Duke Sabadan, Gorgeous George). 3. Great eyes (just look at Ali's eyes when he says: "This is a good idea!"). Muhammad Ali definitely is "The Greatest of All Time"...
posted by Fonkstra: Saturday, February 10, 2007 [#]
BTI: Pinchitos, mammals on a stick
Dutch agency S-W-H created an image which you will never see in a nature documentary on a 'wildlife channel'. What's this idea and visual all about?
 Creative team: Elwin Bes and Emilio de Haan. Creative team at S-W-H Amsterdam. Campaign: The campaign consists of a 30 sec tv ad, which is called 'Wildlife' followed by a 10 sec tag on. Idea: It is a short documentary about mammals on a stick. As we all know these animals have lived on the African Serengeti for ages and ages. - Sure. - And it were these animals that gave the inspiration for Pinchitos. The snack on a stick. Where: We came up with this idea behind our desk at S-W-H. Thinking about what was funny about meat on a stick. Satisfied: We are very satisfied with the campaign. The fact that we won a pitch with this idea and that nothing changed in the whole process. But foremost, that nothing like it has ever seen the light of day on dutch adbreaks. It won't surprise you if we tell you the client got cold feet at a certain point in the process. But after a couple of good discussions we convinced them of keep on going and they regained a firmer belief in the campaign. Comment: Thank Valkieser. Especially Halbo van der Klaauw, Bart Barendregt, Rolf van Slooten, Michiel van den Berg, Marco Stolker, Jelmar Hoekstra and of course Big O.(ssendrijver) for remaining calm and not explode while working with us. And Herr doktor Wünsch for his enthousiasm.
posted by BlogFonk: Tuesday, June 06, 2006 [#]
Screenshot: bigFM
Jung von Matt has created a brand new integrated campaign for the cooperation of Germany's biggest youth radio station bigFM with MTV, using quiet a fancy style...
 Screenshot: bigFM provides you the opportunity to show your creative talents - click on picture for full size format. Under the motto: "Our music, your videos," bigFM is inviting its young target group to participate in the Big Video Contest. Participation could not be easier: At bigfm.de/videocontest, bigFM is providing a variety of mp3 music files in different musical styles. Each twenty seconds long and especially produced for the contest. The participants are asked to download their favourite track and produce their "video" for it, using mobile phones, digital cameras or animation technique. The finished videos can easily be upladed to the site. Here they are placed online and can be rated by everybody. The prize: The best "Twenty-second videos" will later run on TV. The idea for the promotion as well as all communications media - from the web site to the spots - (director: A.L.L.E; camera: Pascal Schmit; production company: emenes, Stuttgart, Germany) were developed by Jung von Matt/Neckar. The interactive promotion is being advertised through a multichannel, integrated campaign on TV, in print and through viral Internet advertising. To underscore the do-it-yourself character and break down inhibitions, the entire campaign is presented in a hand-made style. Jung von Matt shows that it is possible to use various media even with a comparably small budget...
posted by BlogFonk: Wednesday, May 10, 2006 [#]
Suite 300: Ask.com
Digitally live from "Suite 300" The Advertising Show broadcasts their "fonks" on advertising and marketing. Featuring Ask.com's latest commercial in this week's Fonkcast.
 Fonkcast #39: Ask.com. 
posted by BlogFonk: Saturday, May 06, 2006 [#]
Quoted: Cisco Codina
"Ford is playing offense again and we are playing to win."
 To kick off the new "Bold Moves" corporate campaign, Ford plans to air two TV spots showing people doing things that require boldness. This quote is from Cisco Codina, group vice president for Ford's North American marketing, sales and service after the kick off of Ford's new campaign, a marketing effort aimed at turning around its financially troubled North American operations. Detroit Free Press writes that in addition to TV and print ads (watch "Bold Moves" commercial here), Ford plans to begin a weekly online documentary series of 2 to 3 minute video clips chronicling various aspects of Ford's North American business.
posted by BlogFonk: Wednesday, May 03, 2006 [#]
LOTW: www.commercial-archive.com
This Link of the Week (LOTW) is about Adland switching over to their other URL they had since 1999. The commercial-archive.com. Why switching? It has something to do with Norton Internet Security and the way it errounously blocks all of Adland.
 Adland = www.commercial-archive.com. Link: http://commercial-archive.com/ Why: Just read and write any interesting ad news that happens in your corner of the planet.
posted by BlogFonk: Sunday, April 30, 2006 [#] |
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