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Cameroon: one-piece kit
Cameroon's outfit is forbidden by the Federation Internationale de Football Association (FIFA) regulations which make clear shorts and shirts have to be separate.
Photo: Fine feathers make fine birds. FIFA is serious about this: Cameroon lost their appeal against FIFA's decision to dock the country six World Cup qualifying points as a punishment for wearing a one-piece kit in this year's African Nations Cup. The penalty leaves Cameroon in danger of missing the World Cup in Germany. Cameroon's soccer federation also was fined 200,000 Swiss francs (132.376,76 EUR). German sportswear manufacturer Puma had previously supplied Cameroon with sleeveless shirts for the 2002 African Nations Cup finals, a design that was later banned by FIFA. It should be clear that Puma's both innovative (sports wear) and retro styling (casual wear) approach is praiseworthy. Looking for new markets Puma is definitely distinctive in their strategy and communication. Is nothing possible? Well, in football conservatism rules. At least in comparison with cycling, speed skating and swimming where innovation is necessary to improve achievements. How to kill innovation in football. To be continued. |
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posted by BlogFonk: Wednesday, May 12, 2004 [#] Erms Suripatty