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Every card a personal experience
For years Hallmark is the undisputed cards market leader in The Nederlands, Belgium and Luxemburg.
The company has a broad collection of online and offline greeting cards. Their market is still growing which is a result of continuous innovating and improving products and services. According to marketing director in the Netherlands, Viktor Neyndorff, Hallmark annually replaces between 40 en 60% of their products. Greeting cards should sell emotions. Three major issues are influencing the choice of a certain card: the consumer, the recipient and the situation. The card should tell exactly which message is sent. This explains the enormous variety of Hallmark's cards. The best cards are those that reflect personal experiences. To capture such experiences the company established the Hallmark Writers on Tour program to help the company better understand the needs of its patrons. Writers are hearing customers' stories which give a lot of information. Great R&D and marketing! Think about new opportunities and ideas that emerge from such a tour! Some facts: - In 1908 Hallmark founder Joyce Clyde Hall (1891-1982, David City, Neb) bought with his brothers Rollie and William a bookstore, the Norfolk Post Card Company. After three years, they started selling postcards wholesale. - In 1949 lettering artist/designer from New York and consultant to Hallmark, Andrew Szoeke, renowned works with Hallmark staff artists to create the original design of the famous Hallmark signature and crown logo. The Hallmark Fine Art Collection is created. - In 1996 Hallmark launches a corporate Web site, Hallmark.com, offering news and information about the company and its products. - In 1999 one of Hallmark's largest-ever product introductions, the Hallmark Warm Wishes greeting card line is introduced, making hundreds of cards available for 99 cents at more than 17,000 retail outlets nationwide. - In 2002 Hallmark announces consolidated net revenues of $4.0 billion for 2001. |
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posted by BlogFonk: Saturday, May 22, 2004 [#] Erms Suripatty