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Innovative chewing
The Wrigley Company is by far the largest, with slightly less than half of all chewing gum sales.
According to Wrigley's website retail sales of chewing gum in the U.S. are total more than USD 2 billion. The chewing gum market is intensely competitive: there are about 20 chewing gum manufacturers in the U.S. alone. Marketing and promotional strategy: 'pull' products into retail stores with strong consumer demand, a demand further bolstered by advertising. Being innovative is Wrigley's Way to market its products. In the past the gum company has been granted a U.S. government patent to develop a gum that contains a dose of the generic chemical in Viagra. Today the Chicago gum company shows vision by being one of the first to take advantage of the change in Singapore, notorious for its strict hygiene laws, which has relaxed its 12-year-ban on chewing gum advertising. Tom Hanks found a ingenious use of gum. How innovative are you chewing? |
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posted by BlogFonk: Thursday, May 27, 2004 [#] Erms Suripatty