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Premsela: design has a value
In September 2002 Premsela Foundation for Design is founded.
Premsela is named after the Dutch designer Benno Premsela (1920-1997) who was famous as a socially involved reformer. The foundation is commissioned by the Dutch government to reinforce the potential of Dutch design in social, economic and international terms. By bridging the gap between design and industry and between culture and commerce, Premsela has devised and organized diverse activities to promote demand for Dutch design. Added value of design The impact of Information Communication Technology (ICT) on market developments is enormous. In a knowledge-based economy, firms increasingly compete on the basis of innovation. The Dutch Ministry of Economic Affairs wants to stimulate collaboration to improve the competitive position. End 2003 Premsela started within this context a project searching for the added value of design for the ICT-branche. What is the influence of design in certain areas? How can this be optimalised? And what can be learned? Aim of the project is to discuss the economic added value of design and improve collaboration between companies and designers. Analyses of interviews with 10 ICT companies are published in a 'position paper' which will be discussed during a roundtable meeting June 22, 2004. Besides the interviewed companies, organisations involved in the project will join this meeting to draw up an agenda for new projects: Rijksuniversiteit Groningen, BNO, Nederland ICT and the Dutch Ministry of Economic Affairs. We will probably read more about Premsela in the coming period... |
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posted by BlogFonk: Wednesday, May 26, 2004 [#] Erms Suripatty