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SideNews week 23 update
Interesting newslinks...
Fight Them On The Beaches D-Daygame.com has just gone live, and features, among the usual host of information, downloads and treats, and as from Sunday 6th June, there will be an exclusive Web video including interviews with real-life D-Day Veterans. Digital Jesters US: Absolut Faces 'Sex and the City' Lawsuit Absolut Spirits is facing a lawsuit from an actor who appeared in a fictitious ad for the company's vodka brand in popular TV show Sex and the City. Just-Drinks.com Lufthansa Promotes Online Booking With Profero Ads Profero has created an online campaign for the German national airline, Lufthansa, promoting its online booking system and the price of its flights to its target audience. Brand Republic Campaign Aims To Make Seat Belts Cool The 'Fasten Your Seat Belt ... Go Far!' campaign is fashioned as an academic program, complete with guides and lesson plans for teachers, that urges high schoolers to create their own public service announcements. Finished promotions then can be entered in a contest, with winning students receiving savings bonds and teachers winning a new computer for their classrooms. Naples Daily News Religious Order Finds Audience, Members On TV Seeking to fuel an interest in vocations, the Alexian Brothers , a congregation of Catholic men founded in the Middle Ages, have spent the past year serving in an unusual role, that of TV pitchmen. Yahoo! Finance Gawker Media, Nike Team for Blog Promotion In an innovative move, blog publisher Gawker Media has launched a blog for Nike's 'Art of Speed' film project, the first of what it hopes will be many custom publishing assignments. ClickZ News and Gawker Media Famous Footwear Launches Dry Cleaner Advertising Campaign in NYC Famous Footwear launches an ambient media campaign in 100 dry cleaners in Manhattan with New York based, Ambient Planet. The purpose of campaign is to support Famous Footwear's recent store opening on 250 W. 34th Street. eMediaWire UK: Ray Liotta Stars In Heineken Ad Heineken is to debut a new advertising campaign in the UK featuring Hollywood actor Ray Liotta, who is most famous for his role in GoodFellas. The advertising is part of Heineken's continued effort to remind UK drinkers of its premium quality offering and the change from a 3.4% to 5% ABV. Just-Drinks.com McDonald's, Sony Singing Free Downloads McDonald's and Sony are teaming up to give away free music downloads, in a step that analysts said raises questions about McDonald's long-standing relationship with Walt Disney. Reuters Ad Industry Studying Kids' Obesity Health authorities in New Zealand will be closely studying the British select committee report tabled last week in the House of Commons, saying around two-thirds of England's population is overweight. XtraMSN Carling Claims First Interactive Booze Ad Vizeum has put together a new deal for Carling using ITV and Sky interactive channels where the consumers can show their support for football during the big match TV ad spots. Media Week The Writing Is On The Wall For Flyposters Three advertising executives were named and shamed this week by a local authority that is tired of spending hundreds of thousands of pounds scraping advertisements off the walls, windows, letterboxes and statues of its north London borough. Telegraph Jetstar Selling Flying Billboards Qantas' budget airline Jetstar is reportedly offering its planes as flying billboards for advertisers at AUD 1 million each. The Age Moving Picture Ads Turn Japan's Train Tunnels Into Advertising Gold A new advertising medium that turns subway tunnel walls into colourful motion picture commercials as trains pass debuts this week in the Japanese capital, capitalizing on one of its most plentiful assets -- miles of subway routes. Channel NewsAsia Red Lion Hotels Launch New Ad Campaign Built around the tag line 'Stay Comfortable,' Red Lion Hotels' new campaign uses an illustrated lion that helps to portray the guest's experience when they stay at a Red Lion Hotel. Bend.com Austrian Supermarket Chain Opens First Stores For The Elderly Austrian grocery retailer Adeg has opened four supermarkets in its home region, specifically targeted for the elderly. The stores are believed to be the first of their kind to open in Europe. TrinityeNews Indian Oil Charts Out Marketing Push Indian Oil Corporation (IOC), the largest retailer of automotive fuel in the country, has chalked out an aggressive marketing strategy to face the rising competition in the segment. The fresh strategy includes launching of 'branded petrol' stations and changing the visual identity of the outlets. Business Standard Anti-Kerry Veterans Group Protests Ad A group of Vietnam veterans opposed to John Kerry's presidential campaign demanded that he remove a photograph that appears in one of his television advertisements. CNN eHarmony Launches USD 10 Million Ad Campaign Where users of popular dating services from Yahoo and InterActiveCorp.'s Match.com can post a quick profile and photo and browse through the information posted by other singles at their whim, eHarmony allows users to see only those individuals its patented matching technology deems a good fit. The Economic Times TV Advertising Continuing To Flourish According to a report on China's TV industry by China eCapital, the TV advertising market grew by 20 per cent in 2003 over the previous year to USD 3.3 billion, while TV subscription revenues reached USD 2.2 billion, increasing by 25 per cent year-on-year. China Daily Advertising Campaigns Do Little, If Anything, To Dissuade Teenagers From Using Drugs Expensive government advertising campaigns, which play an important part in the national drug strategy, do little, if anything, to dissuade teenagers from using drugs, according to a study by University of Florida researchers. News-Medical.net New Fund Advertising Rules Come Into Force New rules banning potentially misleading advertisements for British retail funds have come into force as regulators act to improve investors' trust in financial services products. Reuters Presidential Ad War Escalates Online President George W. Bush and his Democratic rival John F. Kerry are taking their messages to popular Web sites, in hopes of reaching the millions of Americans who use the Internet. BizReport GM Team Juices Up Advertising A long-form commercial takes viewers behind the scenes as four Hollywood stuntmen plan and execute a two-minute chase scene featuring the Pontiac Vibe GT, GTO, Grand Prix GTP Comp-G and Bonneville GXP. The Enquirer Trade Group Cancels Advertising Awards In a potential setback for ambitious efforts to create an annual Advertising Week in New York City, patterned after events like Fashion Week, the National Television Academy of Arts and Sciences has abruptly canceled plans to present new honors that would have been called the Advertising Awards for Excellence. The New York Times LOT Launches Europe-wide Advertising Campaign Polish Airlines LOT has embarked on a wide-scale advertising campaign in 15 European countries, using a different approach and message for each of the countries. Warsaw Business Journal Online |
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posted by BlogFonk: Sunday, May 30, 2004 [#] Erms Suripatty