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Copyright ©
2005 Fonkstra
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Advergaming
By integrating advertising inventory into the fabric of mobile phone games, Enpocket and its partner MauiGames are providing an advertising vehicle that combines the personal nature of the mobile phone with the movement and color of video games.
According to Business Wire research from the University of Wisconsin indicates that brand placement and advertising within such games is highly effective, achieving recall scores of 30% in the short term, and 15% after 5 months.
The games offer a range of static and dynamic advertising opportunities from sponsorships and banners, as seen in real sporting stadiums, to in-game immersions. Ad placements can be targeted by time, geography and demographic variables.
Advergaming: helping marketers make their brands an integral part of the gaming experience. Does this contributes to advertising or gaming?
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posted by BlogFonk: Tuesday, June 01, 2004 [#] Erms Suripatty