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Advertainment based in men's loo
e-consultancy's press release says viral marketing agency Digital Media Communications (DMC) is planning, seeding and tracking its seventh strategic Virgin Mobile online viral and buzz marketing campaign, featuring a quirky 'toilet humour' theme to celebrate the mobile communications provider's past year of awards for outstanding customer service.
This advertainment shows content via DMC's online influencer network, as well as being featured on music, sport and lifestyle websites. The clip shows a nightclub's toilet attendant taking service levels to an extreme by literally providing hands-on service to the club's privileged members. The viral clip moves on to a microwebsite, where you find out more about Virgin Mobile's award-winning services, and link to other entertaining viral clips in the ongoing Virgin Mobile series. What does the advertainment tell about the service? Not much. What does the advertainment tell about the customers? Almost everything! As long as the 'tainment' exceeds the 'ad', these customers probably will be satisfied... |
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posted by BlogFonk: Friday, June 04, 2004 [#] Erms Suripatty