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Copyright ©
2005 Fonkstra
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Campaign costs per head: USD 1
According to Hollister Free Lance the U.S. Supreme Court agreed last week to look into the national beef campaign 'Beef, It's What's for Dinner' and will rule if cattlemen should have to contribute funds for the campaign at all. Currently, cattle owners are required to pay USD 1 per cow to promote beef sales. Fifty percent of the money goes to the California State Beef Council for in-state advertising, and 50 percent goes to the U.S. Department of Agriculture (USDA) marketing program. The Supreme Court Justices will weigh whether the USDA's ad campaign violates the cattle rancher's free speech rights, since they're forced to pay into the marketing campaign.
The ad campaign is not to brand the meat, it is to raise awareness: one of the reasons beef consumption has gone up. The print ads and radio commercials have also promoted the nutritional value of beef.
Just think about the 'Return On Investments' (ROI) of this campaign. The current price for beef is 45 cents per pound, and the average cow can weigh anywhere between 1,000 to 1,400 pounds.
Rollin', rollin', rollin', Rawhide!
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posted by BlogFonk: Thursday, June 03, 2004 [#] Erms Suripatty