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Commercial breaks
According to Reuters television audience figures for Euro 2004 across the continent are expected to be higher than those for August's Athens Olympics. Advertisers have been scrambling to get precious airtime. Euro 2004 'spots', 30 seconds of airtime in a commercial break, were being sold for around USD 450,000. Spots during the July 4 final would cost considerably more.
Although some people say the World Series are symbol of American history, the Super Bowl is by far the most populair event. The greatest ever TV audience for an American football match was 138.5 million viewers, watching the NBC transmission of Super Bowl XXX on January 28, 1996. A 30-second commercial during the Super Bowl 2004 was estimated to cost USD 2.25 million. Sport atracts many viewers. The Super Bowl 2004 had 23 million viewers. The Champions League 20 million viewers. Airtime during these events has its value, but will it directly raise sales? At least coverage will be enormous, which can be useful for new campaigns or releases. Like Janet's new album...
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posted by BlogFonk: Thursday, June 10, 2004 [#] Erms Suripatty