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Copyright ©
2005 Fonkstra
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I know your name...
John Kerry knows that the monument in Washington to the Second World War also honors soldiers with names like Garcia, Chavez and Ortiz.
This is Kerry's appeal to Latino voters by using their names in his new ad campaign.
According to The LA Times (registration needed) Kerry's launch into Virginia, a state no Democrat has won since President Lyndon B. Johnson did it in 1964, is part of a nearly USD 18 million purchase for the month of June in targeted states and on national cable. Some of the cable ads will target black voters for the first time in the general election campaign. The Democrat is spending USD 750,000 on TV time in a state that votes Republican. Strategists wonder about the strategy.
Approaching voters by name is actually innovative. The 'hostile' environment is furthermore 'perfect' to test the effectiveness of this instrument. Interesting stuff for advertising strategists...
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posted by BlogFonk: Tuesday, June 01, 2004 [#] Erms Suripatty