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I love my dog!
The Journal News reports:
Mitch Saul's last dog, Tyler, was an ice-lover. On hot days Saul would give Tyler ice cubes, which the dog heartily crunched. About a dozen years ago, Saul had a light-bulb moment as he fed ice to Tyler. Saul recalls asking himself: 'Wouldn't it be cute if this ice were shaped as a dog bone?' 'Ice Bones' were born. Saul, owner of a home-based production company and advertising agency, first tested his idea with a 1995 advertisement in Dog World Magazine for Ice Bones. Although he did not have any ready to sell, he included a design picture and description in the ad. He received hundreds of inquiries, which encouraged him to pursue the invention. Great way of marketing an innovative product! And there is more dog news: from a dental perspective chewing on ice not only helps them stimulate the gums, but might also help them remove some of the calculus and plaque that is accumulated on the teeth. Thumbs-up for this project! |
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posted by BlogFonk: Thursday, June 03, 2004 [#] Erms Suripatty