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Copyright ©
2005 Fonkstra
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Learn how to dance
No, not literally. You must have energy and stamina. There will be many nights you're rundown and burning the midnight oil but you'll still have to keep that smile on your face.
This is one of Apryl Duncan's advices to be a good Public Relations (PR) manager. Knowing the differences between advertising and PR is important:
Think of advertising as your brother. He's a party animal and everyone thinks he's cool. On the other hand, you're more refined. You don't stay out late and hardly ever deviate from the norm. [...] As a PR professional, your job is to get free publicity. You're responsible for getting the company's name out there with no hype, just news.
Yo bro, stay cool...
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posted by BlogFonk: Sunday, June 13, 2004 [#] Erms Suripatty