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Marines.com
Marines.com, the United States Marine Corps' recruiting Web site, was recognized June 8, 2004, by the American Marketing Association with a Silver EFFIE Award. This is the 10th EFFIE Award in 10 years for the Marine Corps and its creative advertising partner, J. Walter Thompson.
Since its launch in November 2002, the site is extremely effective. During the first year of operation, the site had more than 2.1 million unique visitors, a growth of more than 175% over the previous year. According to Marine Corps News Marines.com is a reliable and cost-effective way to reach the audience, provide information to interested young men and women and generate quality leads for Marine recruiters. Even with an increase in investment for the new Web site, Marines.com boasts the lowest cost per lead and cost per contract of any lead source used by Marine Corps recruiting. The average visitor spends close to 20 minutes on the new site, an increase of more than 570% from the old site. Isn't that great news, Uncle Sam? |
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posted by BlogFonk: Friday, June 11, 2004 [#] Erms Suripatty