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No drunk driving
If you drink then drive, you're a bloody idiot.
This clear message on a 6m-long billboard will warn Rutherglen Winery Walkabout, Australia, goers of the dangers of drink driving this weekend. According to The Border Mail the aim of the Winemakers of Rutherglen is to ensure the wine-lovers weekend is not soured by drink driving. A designated driver program will offer free tea and coffee, discounted soft drinks and giveaways. Up to 20,000 visitors are expected to flock to the three-day wine-tasting extravaganza but there will be no excuse for drunk driving. The billboard and designated driver program are to encourage drinkers to remember their social responsibilities and legal obligations. 'No drunk driving' campaigns are very successful in The Netherlands: 'Bob jij of Bob ik' is the slogan referring to someone ('Bob') who will not drink when driving ('Who will be Bob? You or me?'). Maybe it works in Australia too... |
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posted by BlogFonk: Tuesday, June 08, 2004 [#] Erms Suripatty