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Copyright ©
2005 Fonkstra
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Respect consumers
In advertising and marketing the basic rule is three spots, ads or messages is effective and good; four is usually better; five may be ok, but six and beyond is deemed risky, ineffective and potentially damaging. During baseball games and other sporting events, the fans have come to enjoy the game and not for the purpose of having to endure being forced to listen to litanies of commercial messages. They really have no interest beyond the basic recognition of who is sponsoring and supporting the program and ultimately responsible for making the events happen.
Bill Bowman wrote this in Up & Coming Magazine and advices to reverse the process.
Develop the product in partnership with the community and their support and involvement will follow. And so will the businesses and sponsors. Season tickets will be sold, signs and banners purchased and the rest will come along nicely. The process has to be more than just making money for the owners. Fans don't care about that and they detest even more being viewed as a meal ticket.
'Fighting' against commercials to respect the game, its fans and consumers...
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posted by BlogFonk: Wednesday, June 09, 2004 [#] Erms Suripatty