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SideNews week 27 update
Interesting newslinks...
Wimbledon Champion Sharapova Leaps To Stardom Get ready for the Maria Sharapova marketing blitz. You will see the new Wimbledon champion on all the talk shows, on sports and glamour magazine covers, in print ads & TV commercials. The Daily News 30-Second TV Ads Lose Fizz For Coke Reaching teenagers and young adults, a particularly important group for Coke and one of the most elusive for all marketers, requires the company to create and produce ads that not only reach the group but also engage them long enough to watch the ads. MSNBC Real Good Ads For Chicken Godrej Agrovet has been struggling to gain acceptance for its chicken brand Real Good Chicken. The company has now decided to invest in a TV campaign to help take its brand forward. The Hindu Business Line Spider-man 2 Marketing Push To Pass First Film Sony Pictures is weaving an enormous marketing and merchandising web for 'Spider-Man 2' that is expected to snare moviegoers and consumers with the help of at least six major promotional partners, who will be spending tens of millions of dollars in media buys, and hundreds of licensees and retail partners around the globe. The Hollywood Reporter Olympic Ads Focus Less On Games, More On Brands Several of the biggest global Olympic partners are cutting back on Olympic-themed television commercials for the Athens Games, and using more of their year-round advertising messages or investing in broader promotions and events. sify.com Advertising Major Saatchi Coming To India David Kershaw, a founding director and chief executive-designate of the agency, said the company's roll-out in Asia would be in the near future, with offices planned in China, South Korea, Indonesia, Thailand and India. Business News India Channel Apple's Upcoming Safari RSS Could Help Popularize The Format The browser will display an icon if a site features an Really Simple Syndication (RSS) feed, and allows the user to seamlessly subscribe to the feed. Web browsers moving into the RSS aggregation arena raises the possibility of them replacing standalone news readers. The Mac Observer Buena Vista Pictures Interactive SmartTrailer Moviegoers will have a whole new way to experience and interact with movie trailers online on Yahoo! Movies beginning with the debut of the SmarTrailer (TM) of National Treasure Touchstone Pictures Jerry Bruckheimer's exciting adventure. PR Newswire After 20 Years, Infomercials Are Big Business Maybe it was the TAEBO Live! 4-pack Workout DVD where men and women kick and punch their way toward losing unwanted pounds and revealing the buff bod hiding inside all of us. Whatever caught your eye, this year is the 20th anniversary of those ubiquitous 28-minute feature-length TV ads, better known as infomercials. Centre Daily Times Overture Launches Geo-Targeting For Ads Overture plans to announce the introduction of Local Match, its answer to Google's locally targeted paid search. Advertisers will be able to limit their paid search listings appearances to those people within a 20-mile to 100-mile distance to a location of the advertiser's choice. Marketing Vox News |
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posted by BlogFonk: Sunday, June 27, 2004 [#] Erms Suripatty