The Adidas Originals campaign celebrates icons of the 70's and 80's in a 2004-restyle. The 'Every Trefoil Has a Story' print-only campaign includes different visual styles for each ad, set out by agency 180 Amsterdam.
Photo: The re-introduction of the Titan running shoe nicely photographed and photo shopped. Other ads: Trimm Trab and Base Camp Puffa Jacket.
The technlogy used for the Titan sole was inspired by octopus tentacles for better suction on wet tracks. 180 Amsterdam creative Tim Geoghegan: 'In 1969, an Adidas designer had an incredible vision. To re-create the psychedelic image he must have experienced, we really had to explore the inner depths of consciousness ourselves. We think this ad accurately communicates that process.'
Adidas' search for new markets is stimulated by their originals: a concept with more innovative opportunities?
posted by BlogFonk: Wednesday, July 14, 2004 [#] Erms Suripatty