Photo: Online tips & ideas for bathroom accessories, an important part in IKEA's sales strategy.

For example, the 'Mållen clip' doesn't look like much, and yet it represents, in microcosm, a vital Ikea sales strategy: the way the company decides what you need before you have even realised you might need it. The clip is for hanging up magazines in your bathroom: you attach a magazine to the metal clip, then hang the rubber ring over a towel hook.

In this context many things have been said about IKEA's Nordic product names. One remarkable philisophy: 'If you let your customers speak your language, you are leading the game!'

Great thinking! By preaching their gospel in their own language, IKEA shows its unique selling points indeed in a distinctive way. Still having problems with these names? Just ask Anna (open Ikea help center to see search results). Or play the IKEA game...