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Lebanon & China breaking through
We plan to teach all the 'dirty tricks' of the trade in just an intensive six week time span, starting from October 2004.
Rony Jazzar, International Advertising Association (IAA) Lebanon Chapter president said Lebanon is set to have the first ever specialized academy to train advertising graduates in order to prepare them for their new careers. New graduates require anything from six months to one year to familiarize themselves with the real life workings of the booming advertising sector in the region. 'Breakthrough: Into The Future' is the theme of the 39th IAA congress, September 7 to September 10, 2004, Beijing, China, which will tackle the issues of new technologies, media and related tendencies, application of new orientations in advertising and marketing, and the impact of culture and society on advertising. The Chinese advertising market has maintained a rapid growth for 20 years. The turnover of the advertising industry in China broke the record of RMB 100 billion in 2003. In the next 20 years, China is expected to become one of the three largest advertising markets in the world. Great opportunities in these regions of the world! But are Lebanon and China really ready for their 'right to chose'? |
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posted by BlogFonk: Friday, July 02, 2004 [#] Erms Suripatty