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Copyright ©
2005 Fonkstra
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Political web ads
The US presidential elections 2004 show that controversial ads are shown on the internet rather than on TV. The form and character of web ads make them perfect instruments for pronounced political campaigns: moreover, they are not limited to the usual 30 seconds of television or radio message.
According to Lexington Herald-Leader the video, called 'Kerry's Coalition of the Wild-Eyed', is available only at www.georgewbush.com. It features rabid denunciations of President Bush from Democratic stalwarts Al Gore, Howard Dean and Dick Gephardt. It shows likely Democratic presidential nominee John Kerry shouting that Bush will 'kick your ass and tell you there is no promised land.' It even includes clips of an ad from MoveOn.org, a group working to defeat Bush, comparing Bush to Hitler and Bush's foreign policy to the war crimes of the Third Reich.
At www.johnkerry.com, Web-only videos include one mocking a truculent young Bush's apparent inability to perform basic math. And at www.gop.com, the Republican National Committee's Web site, you can play 'Kerryopoly' and see pictures of the wealthy Massachusetts senator's holdings (most of which are actually owned by his wife and predate their marriage).
Are these web ads contributing to a real debate on political choices?
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posted by BlogFonk: Tuesday, July 06, 2004 [#] Erms Suripatty