Best Global Brands 2004
BusinessWeek has teamed up with Interbrand to publish a ranking of The 100 Best Global Brands by US dollar value. This year's ranking rewarded companies that build communities around their products and services creating 'cult brands' that enable customers to feel as if they own the brand.
Interbrand

Australian Band Jet Soars With Affinity For Rock
Most people in America hadn't heard of the band until 'Are You Gonna Be My Girl' turned up in ubiquitous TV ads for Apple's iPod. Licensing of songs for TV commercials has become more acceptable, elevating the profile of obscure bands such as Modest Mouse without fan backlash.
The Sun Herald

In MTV Vote Drive, The Medium Is The Message
MTV is hoping to harness that enthusiasm for technology to boost turnout at the polls. The network's non-partisan Rock the Vote campaign has launched Rock the Vote mobile with the goal of delivering election information via cell phone.
Centre Daily Times

IKEA's Designs On Expansion
The company is preaching the merits of weekday shopping: the strategy seems to be working. Ikea does not rely on flashy ad agencies -- nor the same agency often -- and multi-million dollar campaigns to attract shoppers.
Channel NewsAsia