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Adidas Impossible Is Nothing
Adidas recently launched part two of its global advertising campaign 'Impossible Is Nothing' produced by Adidas' global ad agency 180\TBWA. The new 30sec spots are entitled 'Haile', 'Nadia' and 'Jesse'.
'Haile' Haile Gebrselassie takes on the seemingly impossible challenge of beating himself. In Athens, Haile will represent Ethiopia in the Adidas ClimaCool® singlet and short, as well as the adiSTAR Competition footwear with heat-reflecting film inserts to enhance the open mesh and ventilation in the shoes. 'Nadia' Nadia Comaneci in a choreographed routine on the uneven bars with 13 year old Nastia Liukin. Nastia was actually born in Russia, and both her parents are former gymnasts at Olympic and world championship level. 
Photo: Nastia's father, two time gold medalist Valeri Liukin, flew in from Texas to spend two days making Nastia's first television commercial. Valeri's knowledge and creative choreography was invaluable in devising believable moves around Nadia's famous perfect ten routine. 'Jesse' St. Kitts and Nevis world 100m champion Kim Collins playing the role of the latest sprinter who goes out there to attempt the impossible: the 1936 quadruple Gold medal winner Jesse Owens takes on the current World 100m champion, who is also featured on the campaign website. The commercials (also to be seen at 180's website, follow link: recent work>Adidas>INN Olympics>TV) creatively focusses on the theme that 'nothing is impossible'. Nice concepts and productions! |
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posted by BlogFonk: Thursday, August 12, 2004 [#] Erms Suripatty