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Creative Converse
Converse is not only focusing on their core business, shoes, but also on 'creativity'.
For over 90 years, Converse have been worn by originals - individuals - who have broken the mold with creativity and invention. And according to their website, they wanted to do something in return for them: an invitation via the Converse Gallery to bring everyone's originality to life in art, film, sports and music. But there is more. According to Surfersvillage, Yoko Ono has granted Nike and its Converse subsidiary permission to make shoes named after John Lennon. Profits from the sales of the shoe, will go to charity. In the 80's Nike used The Beatles with 'Revolution' in this ad, which shook up the advertising industry. 
Photo: The All Stars shoes, which are in the same style as those worn by Lennon on the cover of the Abbey Road album, have lyrics from the hit Imagine printed around the toe area, a self-portrait of the legendary musician on the side, and Lennon's autograph on the heel. Nice online 'creativity' campaign and product development! |
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posted by BlogFonk: Friday, August 27, 2004 [#] Erms Suripatty