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Copyright ©
2005 Fonkstra
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Heineken campaign
Dutch brewer Heineken has been forced to withdraw a UK television advert which suggested beer with a higher alcohol content was 'better'.
According to Ireland On-Line advertising watchdog Ofcom said that the only reason the advert gave for its better taste was its alcoholic strength: the central message of the advertisement was that the new higher alcoholic strength made the beer better.
Heineken's advertising campaign in the UK features Hollywood actor Ray Liotta, who is most famous for his role in GoodFellas. The advertising is part of Heineken's continued effort to remind UK drinkers of its premium quality offering and the change from a 3.4% to 5% ABV. Here the approved TV commercials: Reborn and Dutch Tolerance Test.
It's remarkable that these ads exaggerate their message. Maybe Ray Liotta portrays his role as tough-talking wise guy too serious?
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posted by BlogFonk: Tuesday, August 03, 2004 [#] Erms Suripatty