|
Jane Talks Back
Grab your camera phone and take pictures of ads in the September issue of Jane: a new strategy towards advertisers? Pictures of any full page ad should be sent to jane@mobot.com, and 'JANE Talks Back'...
In The New York Times (registration required), vice president and publisher at Jane, Eva Dillon, said that people use picture and texting functions on their cellphones almost more frequently than they talk. 'We were brainstorming what we could do that would make them get involved in our programs in a way that's fun and speaks to them in a way that they speak to each other.' The 'Jane Talks Back' promotion is intended to connect readers with marketers according to their individual interests. It is also part of a broad push by magazine publishers to strengthen their central selling proposition: the interaction with readers. 
Photo: Jane, a magazine for young women. Advertisers who are participating in Jane Talks Back include Kmart, which will give users USD 5 gift cards; Calvin Klein Jeans, which will give away 25 jean jackets; and Guess, which is offering 10 percent discounts to readers who snap and send pictures of its ads. Nice and creative form of experiential marketing, but could it really add value towards advertisers? |
 |
|
||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||
|
||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||
 |
posted by BlogFonk: Wednesday, August 25, 2004 [#] Erms Suripatty