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Fonk for Thoughts: Brad Forsythe
As creator and co-host of The Advertising Show, Brad Forsythe brings 25 years of advertising, marketing and media experience. His Fonks for Thoughts...
Photo Brad Forsythe: 'There are no rules, no proven formula to marketing and advertising.' BlogFonk: Who is Brad Forsythe? Where are you from? Forsythe: Creator and Co-Host of The Advertising Show, CEO and Co-Founder of Forsythe & Butler and a creative mind with a strong entrepreneurial spirit, from the U.S. BlogFonk: Do you love your work? Forsythe: If I didn't love it, I wouldn't do it. BlogFonk: Why? Forsythe: Because there are no rules, no proven formula to marketing and advertising. In fact, those who think they know the rules understand later in their career, that only by breaking the rules you do stand to realize the greatest success from any marketing effort. BlogFonk: What is 'The Advertising Show' all about? Forsythe: The show is primarily about entertainment. It's about providing a channel for advertising, marketing, branding, and media professionals who have an interest in learning what's on the cutting edge within their respected industries. Our show strives each week to strike a balance between being informative and being entertaining. 
I often tell our guests before going on the air we have three goals we shoot for during each interview segment. Number one is to have fun. Number two is to be informative and number three is to have fun. Hopefully for those that listen to our show this comes through. BlogFonk: Is there difference in mentality of creatives in the countries you've worked? Forsythe: Not really. There are great creative minds around the world and there is a lot of creative that really sucks. Typically the more conservative your client's corporate culture, the greater tendency for safe marketing. The more forward thinking clients get innovative marketing ideas from their ad agencies. In my opinion, no matter what part of the world you're seeing marketing and advertising executed, clients tend to get the quality of advertising they deserve. BlogFonk: What are the latest important developments you've noticed in advertising? Forsythe: That the traditional advertising and marketing models are broken. Seeking new ways to reach today's consumer is the focus of most clients and marketing firms. BlogFonk: Which project are you most proud of? Forsythe: I suppose the work I'm most proud of is the work for The Advertising Show. With the help of my co-host, Ray Schilens, and others I've been able to take an idea that was rolling around in my head more than three years ago for a radio program and within a few months see it come to life. BlogFonk: If you'd be given the chance to do something over again, what would that be? Forsythe: Nothing. I never look back nor do I live a life of regret. For me life is all about learning from your successes and your failures and I don't get too emotionally attached to either. BlogFonk: Finally, what is your motto, your 'Fonk for Thoughts' (inspiration to be creative)? Forsythe: My Fonk for Thought is 'Inspiration is overrated. Either you're creative or you're not. Inspiration on its own won't get you there.' |
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posted by BlogFonk: Monday, September 20, 2004 [#]