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SideNews week 38 update
Interesting newslinks...
Complaint Against 'Ugly Kids' Campaign Upheld The campaign shows pictures of three children with facial deformities, such as an enlarged chin, missing and bucked teeth, and invites people to vote on-line for the ugliest child. Stuff Tobacco Advertising In China Cigarette brands will be plastered on cars at China's first-ever Formula One Grand Prix despite a city-wide advertising ban on tobacco, f1.racing-live.com SMS ads? UK consumers find new media ads so irritating, they'd rather be cold called. silicon.com Wall St. Journal To Start Saturday Editions Launching a Saturday edition should enable The Wall Street Journal to diversify and moderate cyclicality in Journal ad revenues. Forbes 'If You Drink And Drive You're A Bloody Idiot' The message takes the form of logos fixed to the metal panel of urinals and will soon be seen in pub toilets. TVNZ Comedy 'Better Than Sex' In Ads Overtly sexual advertising appears to have lost its pulling power. Independent News Advertising Crossing Over Into TV Shows Could this mean the end of traditional advertising? Most advertisers don't think that is likely. CNN British Airways 'Go With Those Who Know' Campaign Created by M&C Saatchi in New York, the campaign focuses entirely on London as a destination, and highlights an authentic London experience that only a 'local' like British Airways can provide. Yahoo Philips Realigns Around New Brand Promise Royal Philips Electronics announced a new brand promise evolving around the concept of 'Sense and Simplicity'. Business Wire The Keyword In Advertising: Relevance Consumers prefer banner ads that are relevant to their needs. Audio Graphics Embedded advertising Wieden+Kennedy is moving far beyond television commercials to create product-embedded documentaries, TV shows and even a Broadway-style musical. The Oregon The Writing's On The Wall Fly-posting is one of the most important forms of social communication. Independent News Color Marketing in Vogue Companies actively use colors for effective brand management in order to promote product awareness. The Korea Times They Know What You Want Scientists and ad executives hope to unravel advertising mysteries such as these with neuromarketing. The Age Lavatory Labs For High-Tech Ads Liquid crystal display screens resembling television sets are appearing above urinals and hand dryers. The Arizona Republic |
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posted by BlogFonk: Sunday, September 19, 2004 [#] Erms Suripatty