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SideNews week 39 update
Interesting newslinks...
Sinead O'Connor Advertises Her Sanity The singer has taken out a full-page ad in an Irish national newspaper to complain that she should not be 'called crazy'. Independent News Hollywood's New Partner: Brand Names Advertisers discussed how well products like Ray Ban sunglasses' association with 'Men in Black' and BMW's placement in recent James Bond movies had paid off for the companies. Newkerala Maine Promotes Itself In Fortune US state Maine has taken out an 11-page advertising supplement in Fortune magazine to promote changes recently made in business regulations and programs. Bangor Daily News Real Postal Workers To Star In National TV Ads A new United States Postal Service campaign is making postal workers the official face in national television ads. The Cincinnati Post Aussie Ad Campaign Reverts To Type The Australian tourism campaign aimed to promote a more 'sophisticated' image of the country but tourism bosses have been forced to splice in more traditional images including kangaroos and Uluru. Stuff $12M Ad Campaign Announces Life's Return Life, positioned as 'a backstage pass to America through a weekend magazine', is promoted via TV, print, radio, billboard, bus shelter, online & guerrilla media. DMNews Audi Promotes A3 Sportback Launch With Debut Viral It is the first time Audi has used a viral campaign to promote a model. Brand Republic Google Germany Wins Adwords Trademark Fight A court in Germany has ruled against Metaspinner Media, which was seeking to stop the search engine from selling adverts relating to its trademarks. The Register Cuckoo For Cocoa Ads A much lauded ad campaign uses a new bag of tricks to shill its product, Snickers. AlertNet Madison Avenue Crowns America's Ad Icons Those talking M&M's candy characters cleaned up, with 22 percent of more than 600,000 votes cast. The Christian Science Monitor Volvo viral campaign 'Life on board', which is launched this week, features sports personalities who have overcome great sporting injuries, including Bethany Hamilton, the 14-year-old surfing champion who had her arm bitten off by a shark. Revolution Online Video Ads Continue To Face Hurdles What will it take for advertisers to adopt online video as a component of their campaigns? Media Daily News Advertising Icons Come to Life at New York Event The Maytag Repairman and other American advertising icons received an unusual tribute at the start of Advertising Week in New York. Reuters How Heatmaps Can Help The Poynter Institute observed how users interact with ads before they click on (or away from) them. Heatspots, see this heatmap, are aggregate representations of all participants' eye fixations on a page. ClickZ From Games To Ads, Self-Service Works Companies give customers what they want with more do-it-yourself options. Information Week Giveaway On Oprah Show Could Become TV Standard General Motors took a Goliath's step past the norm in the 'product placement' game, in finding ways to finagle their products into actual programs. Pilot Online Yahoo-Donald and Burger King- AOL Deals NBC 'The Apprentice' fans can visit a new Web site. And Burger King and America Online announced purchasers of an Original Whopper sandwich will get a code on their burger wrappers, which they enter at a special Web site for a free Internet song download. The Wichita Eagle 'Commercial Queen' Aya Ueto Ueto won the judges' special award in the All-Japan National Beauty contest for girls. In Japan, such an award guarantees the winner of countless product endorsements, guest appearances on TV variety shows and image character deals. Japan Today |
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posted by BlogFonk: Monday, September 27, 2004 [#] Erms Suripatty