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Studio Baptiste: Life is Music
A sympathetic African youngster called Jean-Baptiste returned to Burkina Faso to start his own radio station, after studying in Brussels for 5 years.
Photo: Jean-Baptiste performing his DJ act in his own studio in Bassi Bouré, Burkina Faso. This funny campaign of Studio Brussels covers TV and cinema commercials, posters, magazines, sponsoring and is created by Belgium agency Duval Guillaume. Jean-Baptiste's announcement to start his own radio station refers to the theme of the campaign: Jean-Baptiste's life is music. It also creates very funny situations, shown by these clips (French spoken, Dutch subtitles): - Jean-Baptiste has a great surprise for the people in his hometown, which would never be the same. - An ambitious DJ is auditioning for a job at Studio Baptiste. - A creative designer wants to sell a new logo to Jean-Baptiste. - Non-stop radio is wearing out Jean-Baptiste. - And yes, you have to protect your logo. 
Photo: After the campaign production, Jean-Baptiste appeared for sponsor reasons at the Rock Werchter Festival - 'The job is done, sadly enough. Jean-Baptise.' - A very funny, original and distinguishing campaign. Nice work, Duval Guillaume! |
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posted by BlogFonk: Saturday, September 04, 2004 [#] Erms Suripatty