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Behind the Idea: New York Post House
What were creatives really thinking when they developed the 'New York Post House' newspaper?
NY Post House was created by Crew Cuts, a NY-based post-production company. They teamed up with Night Agency to handle production and guerilla marketing. Creative team: Night Agency NYC - Darren Paul (strategy), Evan Vogel (futures) and Scot Cohn (specialist). Campaign: A satirical newspaper with matching website, distributed via newsies in front of select ad agencies. Idea: The campaign is really about how working in New York City, in the ad industry, is actually a very funny existence when you start talking about the stuff people say/do within it. We intended to paint our client as the funny guy at the party who tells the best jokes and always gets the girl, in the hopes that their clients would find them more attractive and 'go home with them' in a commercial sense. Where: The client, Crewcuts, is a post-production house. It was a stupid play on words that led to the creation of a satire newspaper that is, for lack of a better word, geniuilliant. Satisfied: We are satisfied with the campaign, the website was hit 26,000 times after the first week and we have been linked to numerous other comedy and media websites around the world. We are going to continue adding fresh content to the site every week. Comment: We like dogs. |
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posted by BlogFonk: Friday, October 29, 2004 [#]