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NEC Multi-Film Online Campaign
In the hands of brand communication firm 86 the onions, oral effusions, homeless men and death are funny and visually appealing as they are evoked in a new multi-film, online campaign for NEC: 'U can change.'
Still NEC 'U can change' - 'Cocoon' commercial: What's moving inside?
86 the onions created and produced seven shorts that will appear on NEC's website and will be released on DVD. In one iteration, hip, young business revelers compete in a beer-fueled upchuck contest. Rather than the usual ejaculations, their mouths produce an effervescent stream of colorful bubbles and rainbow rivers filled with animals and storybook characters.
Each discharge sparks first concern and then elation among the bar-goers, all of whom experience a surprising new high, rather than a yucky new low from their vomit experience. The reason: they are free to experience all kinds of good feelings because NEC removes the shackles normally associated with work.
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posted by BlogFonk: Thursday, October 28, 2004 [#] Erms Suripatty