|
SideNews week 41 update
Interesting newslinks...
Group Sets Guidelines for Viral Marketing The Viral + Buzz Marketing Association (VBMA) defined the organization's mission and guiding principles for network-enhanced word-of-mouth marketing campaigns in a document unveiled in London. ClickZ Web Ads Boost Brands Web adverts are increasingly effective at raising brand awareness and encouraging consumers to buy. Journalism Fewer TV Ads In Washington State For Bush After competing with John Kerry's television advertising dollar for dollar in Washington state, President Bush's re-election ad buys are drying up. The Seattle Times Ad Center: A Self-Service Advertising Tool Now, advertisers can create effective rich media display ads, geographically target their campaign, securely pay for their online ad campaign and monitor the results. Yahoo News A New Logo And A Fresh Ad Campaign From AOL America Online plans to begin a new ad campaign with a new logo and a refocused brand promise, posed as a question to consumers: 'Want a better Internet?' International Herald Tribune Google Steals A Page From Amazon's Book Search Google introduced a new search technology to help publishers sell books online, a fast-growing market dominated by Internet retailer Amazon.com. Reuters The Blog Marketing Explosion There are literally thousands of blogs by eBusiness insiders. This has changed the landscape of guerrilla marketing. Webpronews NRA Fires Up Anti-Kerry Ads 'Remember, John Kerry's not a hunter, he just plays one on TV.' NewsMax Yahoo Wants Users To Get Personal With Search The Web is going from mass media to my media, and we're applying the shift to Yahoo Search. CNET News Band With A Message Millions of silicone rubber yellow wristbands imprinted with Armstrong's mantra, 'LIVESTRONG,' have become a red-hot must-have. News-Leader.com Banner Advertising Is Here To Stay Online advertising reaches a milestone of its own this fall: the 10th anniversary of the banner ad. DMNews An 'Incredibles' Effort The Incredibles, a humorous movie about a family of super heroes, out Nov. 5 2004, has attracted $150 million in marketing dollars from McDonald's, Procter & Gamble, Kellogg, Toys R Us, Safeway, Samsung and SBC Communications. USA Today Advertising Agency Paid Only When It Gets Results The Intelligence Agency's fees are dependent on the success of the advertising and marketing campaigns it designs for clients. The Saginaw News Starbucks TV Ads Hit The Spot The band Survivor sings words of encouragement in an elevator. USAToday Campaigns Spending Little On Web Ads A study, conducted by the Pew Internet & American Life Project, found that the Kerry campaign spent three times as much on Web ads as Bush in the first eight months of this year. Washington Post |
 |
|
||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||
|
||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||
 |
posted by BlogFonk: Sunday, October 10, 2004 [#] Erms Suripatty