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SideNews week 42 update
Interesting newslinks...
Ikea Targeting Hispanics Trendy Swedish furniture maker Ikea is preparing to blanket the Valley with television commercials, radio spots, print ads and bus wraps targeting Hispanics, an increasingly influential group of shoppers. The Arizona Republic Would-Be Pitchman Tries To Get Ad-Vantage A television commercial featuring Molson beer that aired in Canada and Vermont this past weekend appeared to be a company-sponsored ad. New York Post Burger King Ads Work To Get Out Vote Miami-based Burger King is said its non-partisan, pro-vote campaign features musicians P. Diddy, Snoop Dogg, Michelle Branch and Ted Nugent. The ads, are to run through the election on Nov. 2. Seattle Post Intelligencer Ford Using Steve McQueen In Mustang Ads The ad is an homage to the 1989 movie 'Field of Dreams,' in which Kevin Costner portrays a dreamer who conjures the spirits of Shoeless Joe Jackson and other baseball players when he builds a playing field on his farm. Detroit Free Press Can You Name That Slogan? Businesses spend millions to create a catchy tagline for their products. Too bad consumers don't remember most of them. BusinessWeek McDonald's halts Golden Arches in Britain The temporary campaign will replace the Golden Arches with a yellow question mark and the line, 'McDonald's. But not as you know it.' Seattle Post Intelligencer Music Moves Toward Viral, Web Marketing Music industry is using alternative routes to get new music heard. ABC News New iPod Ads Feature U2 Apple has stepped up its marketing campaign for the dimunitive iPod MP3 player by featuring lendendary rockers U2 in the latest 'silhouette' ad. MacCentral Not Playing On MTV: Political Ads It would seem only natural that buying ads on MTV and its sister channels would be a great way to reach young people with a political message. The Washington Post American Airlines New Commercials American Airlines turned to Irving-based t:m Advertising, part of The Interpublic Group, to craft new broadcast commercials with a new jingle: 'We know why you fly.' USA Today First Nintendo DS Print Advert The first advert shows Nintendo taking a subtle approach to DS advertisement. GameCube Europe Fox Seeks Paydirt With Super Bowl Ads The kickoff of Super Bowl XXXIX is months away but News Fox already is running hard in its efforts to boost the price of ad time on the big telecast over last year's lofty levels. SFGate J.C. Penney ads go for the cool factor When it comes to marketing to teens, cool rules. USA Today Bush Ads Draw Criticism For Using TV News Format The Bush administration has promoted its education law with a video that comes across as a news story but fails to make clear the reporter involved was paid with taxpayer money. Pasadena Star News As Seen On TV: Drama To Extend Its Plot Via Web ReGenesis is a variation on the alternate reality gaming concept: actual television series also interactively links the audience to the characters in the drama. Viewers then become virtual players in the narrative. The Star |
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posted by BlogFonk: Sunday, October 17, 2004 [#] Erms Suripatty