BlogFonk

The DemTags.com project was commited to increase Democratic voter turnout in this year's presidential election.

Photo's DemTags: A collection of black and white dog tags, two per chain.

Creative team: William Hellow and Corinne Calesso, partners of American Design Company, a New York City Design firm. We're both native New Yorkers. Support given to us by business team members Richard Wooley, Michael Fishelson and Curtis Sobel.

Campaign: From concept through to fulfillment of product: graphic design of 32 political and inspirational slogans on dog tags; printed matter for packaging; identity for DemTags; website Design; set up non-profit corporation to oversee manufacturing, distribution and marketing.

Idea: A grasroots effort to excite the electorate and collect contributions for democratic causes. Concept was first discussed in early July 2004 and we had volunteers making tags with slogans to distribute to the Democratic National Convention within weeks!

Where: Our friend Michael Moore told us that everyone had to do what they can do. We're designers, so this was our unique contribution to social awareness of this election, calling for an end to the war of Iraq and other political causes.

Satisfied: As the team to conceive and design the DemTags, we feel that we've had high success and impact with the tags as political art.
Our financial goals were less satisfying due to the short-time we had to establish brand identity and reach our market.
We're very experienced in design and production, but our compounded business savvy was no match for the world of campaign finance laws, media resistance to partisan products and the absolute deadline of an election day!

Comment: It's been an honor to participate in this important election and to receive such encouragement to speak from the heart. This was a new venture for us in all ways and we're looking forward to wherever this exciting project next leads us!

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posted by BlogFonk: Thursday, November 04, 2004 [#] Erms Suripatty