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Honda's Hit Song
It is an advert like no other. 'Can hate be good? Can hate be something we don't hate?' says the mystifying animated song.
Photo: Wieden + Kennedy London have created the new Honda ad. However, the CD on it, Richard Russell (from the UK), now works for Wieden + Kennedy Amsterdam. Grrr, Wieden + Kennedy London's latest ground-breaking ad for Honda, may be hitting the music charts any day now. Richard Russell, CD on the ad and now CD at Wieden + Kennedy Amsterdam says: 'We are recording a demo version of the soundtrack to the ad this month. I'm on lead vocals and chief whistling! Its in response to an overwhelming interest in the theme tune to the ad. We're writing some extra verses and making the lyrics more general, about the trials of life rather than about diesel fuel. We're trying to persuade Garrison Keillor to do the singing again, on the released version. Who knows.' |









posted by BlogFonk: Tuesday, November 16, 2004 [#] Erms Suripatty