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The Power of CNN Under Your Command
New promotional commercials show a different perspective on CNN hosts, reporters and programme makers.
Photo: Dr Sanjay Gupta is getting full attention... A way to give attention to CNN icons like Lou Dobbs, Wolf Blitzer, Paula Zahn and Anderson Cooper is to star them in commercials. Scot Safon, senior vice president of marketing and promotions for the CNN News Group said to TimeWarner that the new ad campaign allows them to promote an aspect of their brand that differentiates CNN in the marketplace. Safon: 'This is a fun, clever illustration of how millions of people actually interact with CNN on a daily basis.' The Power of CNN Under Your Command show these CNN personalities in humorous promotional spots. The interviews, outtakes and 'behind the scenes' are also worth watching. The advertisements will appear on CNN/U.S., CNN Headline News and on other Turner networks. Some of the ads will run in Regal Theaters nationwide from Dec. 12-31, 2004. |
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posted by BlogFonk: Tuesday, November 23, 2004 [#] Erms Suripatty