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Behind the Idea: Design Magazine Creatie
November 26, 2004, a new Dutch monthly magazine is launched: Creatie. What is it all about?
Creatie: Keep creatives up to date and inspire them. Creative team: The monthly magazine Creatie is being published by Adformatie Groep, publisher of the Dutch magazine on advertising Adformatie. Tessa Franssen and Nils Adriaans are mainly responsible as editors, being backed up by Susanne van Nierop from Adformatie. Henk van het Nederend (Radar Graphics) and Ivo van IJzendoorn, Marcia van Kampen en Olivier Wegloop from Allegro Publishers are responsible for the design and art direction. Format: Creatie focuses on all creatives in (Dutch) advertising and design, working for big or small agencies or as a freelancer. It shows a lot of creative work, trying to cover all the disciplines within commercial communication - the, literally, heart of the magazine shows a selection of work that has been sent to Creatie the previous weeks. Online (www.creatie.nl) all the work that has been sent in is being published, but is only accessible to subscribers. Another feature of Creatie is that it has a different editor-in-chief - a creative or creative team - each issue. Idea: The essence of the magazine is the idea that showing a lot of work will keep creatives up to date (about fellow creatives) and will inspire them. And content-wise Creatie tries to unravel the creative process behind campaigns, commercials, ads and design and therefore, again, will inspire other creatives to build on those ideas. Where: Creatie was originally initiated in 2003 by Adformatie Groep (Berend-Jan Veldkamp and Patrick van Tuijl) and Olivier Wegloop from Allegro Publishers as a co-production. After the dummy and testing its impact it was decided to devide the tasks of publishing and art direction, sober up the lay out and content and focus on the work and creativity itself. Satisfied: We are fairly satisfied with the first issue, but realise Creatie will have to become more edgy, both in design and lay out as in tone of voice. We're aware that creatives are very critical, but instead of pushing it too much too soon and wanting to be more creative than creatives, we're taking it a step at a time. Also by keeping in touch with creatives. Comment: Since we want to show the best work possible, to all creatives: keep sending in your work! Every month, every time after you've created something! And keep feeding us your input, constructive criticism that is! |
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posted by BlogFonk: Thursday, December 09, 2004 [#]