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Bloglumn: Search or create engine?
Next to e-mail, Google is a true killer application. Almost every internet surfer uses this search engine in their own creative way. But what are we actually searching for?
Creative professionals are probably searching for new concepts and ideas. Some of them use Google. 
Google: search or create engine? Sure, there are al lot of different search engines, but Google's tools and features are really dominating the market: calculate, define a word, search products with Froogle, 'I'm feeling lucky' quick search, spell checking, search who linked to you or maximize your advertising revenue with AdSense. All with your own browser. With a new service called Google Scholar, a one-stop shop of scholarly abstracts, books, peer-reviewed papers and technical papers intended for academics and scientists, articles may now be close at hand. Media professionals use Google News to stay updated with the latest news items published on the internet. For some media professionals the search engine is becoming a 'create' engine. It's changing the workspace and changing the kind of work produced. 
Search Revolution: creatives are exploring new ways to stretch the basic functionality of keyword searches. According to Getty Images the keyword searches show how the internet is a kind of connection machine. It's designed to multiply associational links in many directions. Some links will be very rational, very technical. Some of them poetic, some of them will have a crazy associational logic which has a kind of dreamlike quality. This is where the search engine acts like a digital therapist, throwing back ideas. It can trigger subconscious memories or cultural associations. Literal information becomes prompts to work with and think through. 
Albert Einstein: What kind of search engine would he have created? Wouldn't that be marvellous? A 'create engine': giving relevant keywords as input not only to search but actually to find concepts and ideas as output, in order to create. 
E. F. Fonkstra |
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posted by BlogFonk: Wednesday, December 01, 2004 [#] Erms Suripatty