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Mozilla Spreads Firefox
The Mozilla Foundation placed a two-page ad in the December 16th edition of the New York Times. The ad features names of thousands of people who contributed to the Firefox fundraising campaign.
The New York Times: Spread Firefox ad. The design and development of the New York Times ad was led by Christopher Messina, a San Francisco-based designer and a volunteer leader at Spread Firefox. Thousands of community members rallied together in 10 short days to pull off the largest open source fundraising campaign in history. Blogging marketer Steve Rubel at Micro Persuasion: "This is a milestone event for community marketing that all marketers should pay attention to. We are no longer the only ones who control the message - it's the consumers too."The volunteer-run Mozilla advocacy site, with over 50,000 registered members, organizes community marketing activities to raise awareness and to promote the adoption of its open source web browser Firefox, which has been downloaded by over 11 million people worldwide. 
Mozilla Firefox 1.0 browser: promoting open source. Mozilla is definitely on fire... |
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posted by BlogFonk: Thursday, December 16, 2004 [#] Erms Suripatty