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8till9 No.25: Dr Pepper
8till9s contain a 'fonk' (direction, strategy) for communication and are created by The People at Fonkstra between 8 and 9am in the morning. Here the Dr Pepper campaign.
Print ad: Dr Pepper wants you to drink slowly. Fonk: Expand Dr Pepper's brand name by positioning Dr Pepper as a real doctor who gives free 'medical' advices. Read 8till9 no.25: Dr Pepper. |
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posted by BlogFonk: Thursday, January 13, 2005 [#] Erms Suripatty