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Behind the Idea: Verstatel
Dutch telecommunications company Versatel will expand into the consumer market by launching a brand campaign aimed at a broad consumer audience.
Versatel UFO commercial: "Scientists try to communicate with aliens using light signals. The aliens respond by blasting the earthlings to pieces." Creative team: Richard Bullock, Executive Creative Director (Australia), Antero Jokinen, Art Director (Finland), Niklas Lilja, Copywriter (Finland). Campaign: The campaign consists of 6 TV ads (launching with 3), outdoor, print, and radio. Idea: The history of human communication is full of innovations that were supposed to make our communication easy. But even at it's best, communication has been slow and unreliable, and prone to misunderstandings. As the campaign shows, there's a huge potential for things to go wrong. So it's time for Versatel to come along and make communication easy again. Where: We're boring. We came up with the final idea at our desks. Sometimes you can be creative even at your workplace... 
Satisfied: We're very satisfied with the campaign, and especially pleased that Versatel believed that our simple idea (presented to them in childlike two-frame storyboards) had the power to cut through, and the guts to launch with these ads instead of something generic. Comment: We're also happy to make a campaign with six very different ads. It was interesting to make a 18th century period piece, a sci-fi parody, a wildlife documentary, and work with an Aboriginal and a Native American - all during four days. |
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posted by BlogFonk: Thursday, January 13, 2005 [#] Erms Suripatty