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Behind the Idea: Proef
Creating "designed food" in a fooddesign studio called "Proef" in Rotterdam, The Netherlands. What's behind this idea?
 Creative team: My name is Marije Vogelzang. I am a food designer, graduated on industrial design at the design academy Eindhoven. I am specialized in fooddesign for 4 years now. Since November 2004 "Proef" was founded as a result of a collaboration between Piet Hekker (founder of "De Bakkerswinkel" Zoetermeer, Amsterdam, Utrecht, The Netherlands) and Marije Vogelzang. "Proef" is a fooddesign studio as well as a small restaurant. You can visit us, have a cup of coffee and try some "designed food".  Campaign: website www.proefrotterdam.nl. Idea: I have done projects on location for some time now. Only invited guests were able to experience the designs. I wanted to make fooddesign more accessible. In "Proef" everybody gets the chance to get in touch with this relatively new form of design.  Where: I love using food as a material to communicate with. I've started working with food and it won't let me go now.  Satisfied: "Proef" is a mouth-to-mouth experience. We will officially open March 18, 2005. At this moment we are in a test phase. "Proef" is already a success! Comment: Food is more than just food and that is already quite something! There is food that makes you sleepy, food that gives energy, food that makes you horny. Food grows. It has many stages of occurrence. Food is chemistry and has lots of stories to tell. Food is culture, nature, industry. What more inspiration does a designer need? See you soon at "Proef"!  Proef Mariniersweg 259 (voor) Pannekoekstraat 120 (achter) 3011 NM Rotterdam, The Netherlands tel.: +3110 2807297 |
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posted by BlogFonk: Monday, February 28, 2005 [#] Erms Suripatty