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Fonk for Thoughts: Dean Maryon
180 Amsterdam announces the promotion of 180's associate Creative Director Dean Maryon to the position of Creative Director. What are his Fonk for Thoughts?
 Dean Maryon: "Look, learn, listen. And ignore, all being equal." BlogFonk: Who is Dean Maryon? Where are you from? Maryon: A Creative Director at 180 Amsterdam. Originally from Watford, a town just outside London, I moved to Amsterdam 7 years ago. BlogFonk: You're 180 Amsterdam's new CD, what's it like? Do you love your work? Why (not)? Maryon: I have worked at 180 Amsterdam for 6 years starting as an Art Director. I've seen the agency create great work, survive difficult times, people have come and gone. Now is the best time to be working at 180, everywhere I look I see good people, who are excited about what they do, care about the work, and are always there to add to the work. There is a feeling that we are all responsible for producing great ideas, that none of us will settle for anything less. This makes my job a lot of fun. I get to make stuff and make sure others get to make their stuff.  BlogFonk: What was "Impossible is Nothing" all about? Maryon: This campaign for Adidas was about celebrating human nature, The fact that no mater what the odds, insurmountable hardships, we are all capable of achieving what we thought was impossible. There are examples of this throughout sport, examples of men and women overcoming barriers to accomplish there dream. These stories are an inspiration for all of us whether we take part in sport or not. Its not often you get to create a campaign genuinly tries to inspire people rather than sell to people.  BlogFonk: Is there difference in mentality of creatives in the countries you've worked? Maryon: I have worked in London and in Amsterdam, aswell as working with some photographers, editors and directors from around Europe, the United States and South Africa. Everyone brings something of their own culture to the table, mostly the differences show in the way people express themselves, and listen to others. It takes time to understand these subtleties. That's communication I guess. When it comes to creativity, I believe this is a result of the individual, not where they are from. BlogFonk: What are the latest important developments you've noticed in advertising? Maryon: The word "content" is being used a lot in advertising. We recently created a 6 part documentary that appeared on TV stations all over the world during the Olympics in Athens. It was a great project to be involved in, very different to creating work for a 30' commercial break. Producing content for brands is a difficult area for an ad agency to work in, it demands a lot of commitment and time from creatives and the agency. The best way forward may be to create a partnership between existing content makers and agencies. Ultimately it's about having an idea which works as content. If it makes sense and the client likes it, you can find a way to make it. BlogFonk: Which project are you most proud of? Maryon: "Impossible is Nothing" because it was about communicating a positive message, In a universal way, that touched people. I like to think we managed to do that.  BlogFonk: If you'd be given the chance to do something over again, what would that be? Maryon: I'd go back to school, I'd try harder to learn stuff, fill my brain with as much knowledge as I could. BlogFonk: Finally, what is your motto, your "Fonk for Thoughts" (inspiration to be creative)? Maryon: Look, Learn, Listen. and ignore, all being equal. |
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posted by BlogFonk: Monday, February 14, 2005 [#] Erms Suripatty