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Behind the Idea: SoundAds
Some of the greatest Dutch photographers and illustrators combined print with sound. What's behind this idea?
 Creative team: Hugo Kalf (business director) and Marco de Boer (creative director) both working at Artmiks [image builders] in Amsterdam, The Netherlands. Campaign: Hmmm ... it's cross media - it combines print with sound in a variety of ways. It's outdoor, magazines, web and "mobile phones".  Idea: We want to show that you can do more with mobile phones. Everybody has got one so why not use them for advertising. By addressing people to call in an indirect and intriging way, you have a longer print/customer contact than usual. In the SoundAds campaign we were able to push this contact up to 1.15 minutes.  Where: In a bar pieing in front of a poster wall that didn't say much. You see the posters with concerts and movies and stuff like that and you wonder how it might sound. Satisfied: VERY! Appearently people were waiting for something like this because a lot of people called. Also, its the tip of the ice berg - you can do so much more - and we are already working on some follow ups. Comment: Wanna listen to an ad? www.soundads.nl |
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posted by BlogFonk: Thursday, March 24, 2005 [#] Erms Suripatty