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Bloglumn: virtual advertising
Using virtual models in commercials could be the next step in advertising. Are you ready for the future?
 Alceu Baptistao's Kaya is for real... She's a virtual model: Kaya. Yes, beauty is only skin deep, but fashion magazines and advertisers routinely airbursh and photoshop their models to look flawless. Kaya's screen test shows that her image could be an alternative for these real-life models. Digital artists, advertising agencies and video game programmers from around the world have been asked to send a computer design of their perfect woman to www.missdigitalworld.com, complete with date of birth and body measurements. Franz Cerami, the creator of the competition: "Every age has its ideal of beauty, and every age produces its visual incarnation of that ideal from the Venus de Milo in ancient Greece to Marilyn Monroe in the 1960s. Miss Digital World is the search for a contemporary ideal of beauty, seen through virtual reality."Brought back to life using computer animation, "digital" Marlene Dietrich seduces us with her trademark cool and sophisticated style. The lighting emulates the trademark "film noir" look that made the real Marlene Dietrich famous.  "Digital" Marlene Dietrich. The voice, the attitude, the timeless beauty: defining characteristics not only of a movie star, but of the entire era in which she lived. Jean Cocteau once said of Marlene Dietrich: "Whoever knows her has experienced perfection itself."Another "femme fatale" Lara Croft, a "Tomb Raider" video game adventurer who comes to life in a movie where she races against time and villains to recover powerful ancient artifacts, shows that virtual reality and embedded advertising can work in the film industry.  The real Angelina "Lara Croft" Jolie. One step further is when surrealism is created by animation. S1mOne covers the creation of a virtual actress to substitute a real moviestar, becoming an overnight sensation that everyone thinks is a real person. And A Scanner Darkly utilizes live action photography overlaid with an advanced animation process to create a haunting, highly stylized vision of the future. So, are we ready for "virtual advertising", using animated models in commercials? Yes, definitely! Game software producer Hironobu Sakaguchi stated it perfectly: "I feel that we've already accomplished a kind of sensation which is similar to walking through an incredible movie."New film and advertising concepts have great opportunities in the entertainment business. It's a matter of creating with digital means. Lets get it on!  E. F. Fonkstra |
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posted by BlogFonk: Friday, March 04, 2005 [#] Erms Suripatty