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Copyright ©
2005 Fonkstra
All rights reserved |
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Quoted: Jan Rijkenberg
"Eight years ago, after we just started, we were to our surprise asked to send credentials for a Bacardi pitch. Of course we were not shortlisted, because 'who the fonk is bsur'??"
Strategy partner Jan Rijkenberg after the newsflash on their new website that Bacardi Global Brands hired BSUR Concepting for an undisclosed assignment on the Bacardi rum brand.
Rijkenberg continues: "Now in our 10th year, a year of celebration anyway, having built our brand in the international creative industry, we feel more than proud to be selected by Bacardi Global Brands for a major assignment. It is one of the most inspiring brands in the world to work for. No more champaign anymore in our office when winning accounts. It is clearly Bacardi rum from now on."
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posted by BlogFonk: Thursday, April 28, 2005 [#]