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Copyright ©
2005 Fonkstra
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Screenshot: Dunlop Tyres
Dunlop Tyres Europe announces the launch of a new communication campaign for its motorcycle tyre division.
Screenshot: The motor cross tyre used by the most free-spirited, adrenalin-hyped riders. Here you see a rider taking a jump and making a twist in mid-air. Click on photo for full image.
The campaign objective, created by the Amsterdam-based independent agency 180 Amsterdam, is to talk to riders in their language and to demonstrate the understanding and passion Dunlop and riders share, supporting the brand concept of "Riders Know". Each piece of work captures a particular motorcycling moment, and links that to the emotion of the rider at that time.
The photography for the campaign was shot by British photographer Oli Tennant, himself an experienced motorcyclist. As demonstrated by his broad portfolio of motorcycle ads, he was able to offer an authentic feel to the work. All images are shot on digital film in combination with usage of stock footage or footage shot by the agency itself.
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posted by BlogFonk: Thursday, April 14, 2005 [#] Erms Suripatty