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Screenshot: Nike Free
Wieden + Kennedy Amsterdam has created a TV campaign called "Power To Your Feet" to launch Nike's radical new Nike Free running and training shoes.
 Screenshot: The Nike Free footwear mimics the beneficial aspects of barefoot training but provides the protection needed in modern living. The "Power To Your Feet" TV spot, which launches throughout Europe, Middle East and Africa from April 20, 2005, celebrates the innovation of a shoe that gives your foot freedom to move as if there was no shoe at all. Copywriter Carlo Cavallone says: "The Nike Free spot is a simple celebration of feet - bare feet, powerful feet, gracious feet, curious feet. The Free shoe is a pretty revolutionary product. We wanted the ad to reflect its simplicity and natural design with a similarly un-contrived approach, look and feel." Art Director Alvaro Sotomayer continues: "We're used to seeing sports stars in action with their sneakers on. In 'Power To Your Feet' they are now just playing around - like kids in the grass." |
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posted by BlogFonk: Wednesday, April 20, 2005 [#] Erms Suripatty