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Copyright ©
2005 Fonkstra
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Screenshot: Mazda
A new Mazda online viral and buzz marketing campaign called "Car Wars" is launched, featuring a sassy, web-exclusive film clip, to support wider brand marketing activity for the Mazda B-Series pick-up.
Screenshot: With three million vehicles sold since its launch in 1968, the Mazda B-series pick-up has devotees around the world.
Mazda UK Advertising Manager Melanie Sroczynski explains in a press release: "This new Mazda online viral and buzz marketing campaign, our seventh with Digital Media Communications (DMC), aims to raise brand awareness and boost demand for the Mazda B-Series pick-up, making the vehicle a cheeky status symbol. The campaign provides culture-driving, online influencers with exclusive entertainment content to interact with and pass on to their contacts."
The campaign's amusing film clip was written and directed by Cat and Jo at Quiet Storm - renowned for having just signed Lee and Dan, the controversial creative duo of VW "Suicide Bomber" fame. The clip's music was created through Quiet Storm in conjunction with music producer Pete Diggens, using lyrics written by the directors Cat and Jo.
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posted by BlogFonk: Wednesday, June 08, 2005 [#] Erms Suripatty